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website redesigns

These are the 6 main factors that we consider when undertaking the redesign of a companies website.

Appearance - the visual presentation of your site is extremely important as its the first aspect that your visitors will be aware of.  Ask yourself; does your site give the right impression of your company ?

Good design - should attract visitors, encourage the visitor to explore further or contact you.  It helps to convey the brand message of your business and makes potential customers feel good about your ability and services.

Content - Most companies write far to much content for their website.  In general people tend to scan read web pages so content for the web should be brief, to the point and broken down into small easily digestible chunks of information.

Call to Action - What is the purpose of your site ?
What do you want your website to achieve ?  What do you want your visitors to do ?- contact you for more information ? buy something ? not contact you ?  The purpose and intentions of your site have got to be clearly defined from the outset.

Promotion of the site - Traffic to your website is not about quantity but quality.  Attracting the right visitor to your site is vital. How do people know about you site ? Where do you advertise your site ?  Do you have a search engine policy ?

Ongoing maintenance of the site - Can you update the site yourself in house ?  Is its easy to do ?  Keeping your site up to date is crucial almost all visitors will look for some sign that the site has been updated recently - this not only reflects well on the company but it demonstrates the information on the site is relevant.

Data Capture - Your website should be about opening a dialogue with your visitor.  You need to looking at ways to encourage visitors to leave information and to continue the dialogue with them once they have left your site.  Online marketing is a valuable and cost effective tool for keeping in touch with new or existing customers.&

Call us today to start things moving! call 01206 383 244 or contact us on our contact form.

Click here for a free website quotation.

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